Why we love Social Media? (and why you should, too!)
- Janja Erpič
- Družabna omrežja |
- 21 Jun 2017
Most of us use at least one type of social media every day; whether for personal communication, self-promotion or marketing. The importance of social media in today’s marketplace is high. More and more e-marketers, who are new to the field, polish their skills to become experts in social network marketing.
Social media marketing is a key element for success in marketing
Imagine spending as little as 6 hours per week in order to boost your business’s recognition, traffic, and sales with little or no cost. About 90% of marketers claim that social media generate immense exposure for their company. Social networks are a substantial part of every marketing strategy because benefits of using it are so great. Check them out below.
Geographical boundaries cannot stop social media from reaching people and potential customers around the globe. You can target anyone who is present on any type of social media. Discover where your target audience spends their time online and where to spend your marketing budget for the best results.
You are more likely to meet your sales goals with targeting customers from around the world. Especially businesses in the service sector can take advantage of the almost cost-free environment of social media. Inbound marketing is with its content great to do that.
Keep Up To Date With Current Global Trends
If your business is currently not implementing a social media strategy, it is more likely that your competitors are. The rise in popularity of Snapchat facial filters make the network interactive, the average number of social messages needing a response grew per 18% year over year and moving away from automation are just
Marketing Budget is more Cost Effective
If you just started your business, you can reduce pressure on finances from marketing activities by taking your marketing online. Online marketing campaigns are less expensive than sending messages out trough Tradeshows, TV commercials, radio commercials, print advertisements and cold calls. Additionally, social media content is viewable as long as you need them to be.
Two Way Traffic Communication
You need to listen to your customers. Getting feedback is essential for any business and social media helps you get that faster than ever in order to improve your service. The second benefit is when you interact with your customers this boosts your customer loyalty and transforms them into active promoters of your brand.
The most popular social networking sites in 2017
When it comes to reaching potential customers through social networking sites, Facebook and Twitter are probably the first channels that come to mind. But if you’re forgetting LinkedIn, you may be missing out on big opportunities. LinkedIn is the third most visited social network side and HubSpot found that LinkedIn generated the highest visitor-to-lead conversion rate of the top social networks, almost 3 times higher than both Twitter and Facebook. That is why LinkedIn is more than just another social network for inbound marketers.
Without a strategy, your marketing efforts are bound to fail. Basic demographics just do not cut it anymore. It is wise to be specific and to narrow down your audience. This way, you can focus your campaigns on specific customer groups you defined beforehand. In addition, when you clearly define your buyer's persona and your marketing plan is tailored accordingly, you can start creating fantastic content.
If you think that Instagram is primarily an outlet for teenagers to post photos of themselves, you could not be more wrong. To your surprise, I can bet, nearly all of your favorite brands have Instagram profiles. In fact, 30 billion photos have been shared around the world on Instagram until now and it has whooping 300 million monthly users. Instagram is ideal inbound marketing platform if you have a visually pleasing set of products or services.
What are you waiting for?
Successful social media marketing starts with setting up a great business profile and continues with high-quality content.
How about we analyze your social media profiles for free for a great start of your social media marketing efforts?
Contact us today through the contact form below!